The arguments revolve around the claim of Postman that the variation in public behaviour incited by the television has a detrimental effect on the American society.Postman has analyzed the devastating effects of entertainment age on the public discourse quality. The book shows insight into the way culture and perceptions are shaped by the technology that results in the trivialization of varying aspects of the society. Postman asserts in his book that the medium used to communicate ideas orients the thoughts and expressions and highly impact the determination of ideas that prevail in the society. For illustrating the advancement in technology and its impact on people Postman has given the example of a clock that built a moment-to-moment metaphor that makes people think of time as a series of independent, measurable sequences having no relation to the human events.Postman said that in America and Europe the age of reasoning was the age of exposition. America is established by a typographic nation or in other words it is founded on print media that oriented the social life and political image of the country. He further said that in print dominant society public discourse is composed of rational thoughts and coherent and systemic ideas. Written words allow analytical management of information, increase the ability of people to judge the news and over-generalization and falsehood.He further says that the era of exposition is ended in America, and now the society has been transformed into Age of Show Business. Postman claims that television is not merely a mode of entertainment rather it presents all information as an entertainment. Television governs how to present the world with respect to religion, education, politics, social issues and business.Postman argues that trivialities of television become apparent when it acts as a medium to address ideas that are allegedly significant. When the television becomes a central agent of public discourse, it seriously impacts the logic, seriousness and gravity of that particular discourse whether it is religious, political, economic or social.
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