Café Blends desires to capture the loyalty of coffee lovers in Colorado be blending traditional coffee experience in a concept store that is both modern and unconventional. Management plans to do this by segmenting its menus, depending on the coffee source. Coffee sources will vary. There will be coffee to be imported from Brazil, as well as from Asia. Brazil, being the world’s largest coffee producer (Third World Network 2010), is known for its good coffee ingredients. The Product Development Team will be tasked to conduct researches to ensure that the raw materials being exported will serve the needs of the company to create a menu that will be both exotic and familiar to the target market. On top of this, there will also be specialty house blends. Coffee products include latte, decaf, cold coffee and frappe. Moreover, apart from coffee, specialty tea and pastries will also be served.Café Blends will operate its first coffee shop along the Business District of Denver, Colorado. It will have fully operational dine in area with 10 indoor tables, four sets of which are accentuated with couches, and four outdoor tables. The store will be furnished in such a way that the atmosphere will be cozy and homely, giving its customer a relaxed feel. The thrust will be serving healthy coffee by providing healthy coffee blend options to the market, served by the best service crew in the city.The menu will be a dynamic one, with a specialty drink and pastry for the day to be highlighted in the menu board. Initially, there will be coffee and tea (both hot and cold), and pastries that would complement the drinks.

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