The very perception of that stimulus should make them (consumers) think of Blue lagoon Chocolate first, keeping aside the actual sense and meaning of that stimulus to be brought in memory with secondary priority. Peculiar packing, shaping and coloring of chocolate, and so on can be formed as a stimulus for the consumers of Blue lagoon Chocolate. Effective advertising processes must be constantly made to keep the consumers in touch with the stimulus and quality of chocolate. Identifying the type of use by consumers is also very important to form the neutral stimulus that elicits the required desirous behaviors in consumers. As found in the case study, after-dinner mint chocolate can be pushed into the market for sale during the occasions of farewell parties and similar occasions. The circumstantial factors that are commonly found in similar situations can be tuned as operant conditioning synthesizers. For example, if slightly mint-sprayed tissue papers or handkerchiefs are placed in parties, the tissue papers would become a classical conditioner in other similar situations. A constant field survey and surveillance is necessary to identify the operant conditioners, that is, the consequences of using Blue lagoon Chocolate, so that they can effectively be harnessed in future occasions. Recent advertising methods are highly innovative in keeping the viewers in tune with the advertisement. Seemingly contradictory or irrelevant aspects are introduced in such advertisements that divert and provoke viewers’ interest in the advertisement. Such methods can be utilized in advertising Blue lagoon Chocolate too.Maslow’s hierarchy theory1 is very much helpful in understanding what motivates a consumer to buy a product. Human needs that are strived to be satisfied starting from basic objectives like food and shelter to ‘higher levels’ of need such as love and belonging. A very small minority of people seek self-actualization. In satisfying basic needs too people (consumers) tend to exhibit a ‘swing-trend’ between their needs.
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