Not only does this make it more likely that they will support you but their input can also improve the quality of your project. By communicating with stakeholders early and frequently, you can ensure that they fully understand what you are doing and understand the benefits of your project – this means they can support you actively when necessaryWhile I am certain that the companies upon which I have focused have done all this, and have mapped their stakeholders properly, this paper will look more closely at the benefits of good stakeholder management as evidenced by the success of these companies and, in particular, pre-emptive shifting of emphasis from one group of stakeholders to another which will have a more positive effect on the current needs.Dell Computers was on the verge of bankruptcy in 1985, when they developed a new marketing strategy called Demand Management to turn everything around. It was built around the idea of Sell what you have instead of selling what you plan. It was designed to match incoming demand to the actual on-hand supply. This was worked out at several levels. Dell had been keeping huge inventories to allow it to build custom machines on demand. In order to do this, they had to predict two months ahead, and that is a touchy thing. Any wrong guess would cost millions. So Dell decided to apply price cuts and incentive plans to get people to buy what was in stock instead of ordering components to match what was being ordered. This plan would eliminate the need for keep9ing a large inventory on hand.In addition, Dell trimmed its supplier list to less than 100 and concentrated efforts on working very closely with those in order to introduce more flexibility into the system, Dell based its choice of suppliers upon quality, service and flexibility, rather than on price and worked out deal with those suppliers that met their quality.

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