Qualitative research is a research strategy that emphasizes words instead of quantification, inductive methods and theory generation, rejection of conventions of the natural scientific methods, and consideration of social reality as a constantly shifting interpretation of the individual on their world. For Strauss and Corbin (1998, p. 11), qualitative research is any type of research that produces findings not arrived at by statistical procedures or other means of quantification.Despite the emphasis on theory building, Bryman (2004, p. 20) said that there are also many studies that have used qualitative research to test theories. Thus, for Bryman (2004, p. 20), the fundamental differences between the quantitative and qualitative research strategies are indicated by the following table:Based on the said categories, the work of Gordon et al. (2009) is a qualitative research strategy while the work of Lyons and Schneider (2009) is a quantitative research strategy. The purpose of the Gordon et al. (2009) study was to describe how various forms of power shape organization members’ ethical practices (p. 73). On the other hand, the purpose of the Lyons and Schneider (2009) study was to examine the effect of leadership styles on the individuals’ performance of stressful tasks and on perceived social support, self-efficacy beliefs, emotions, and stressor appraisals (p. 737). In addition, the Lyons and Schneider (2009) study also investigated whether the said variables also affected the relationship between leadership style and performance (p. 737).Multiple methods of data collection provide a way for validating the findings suggested by the other forms of data collection and analysis. Each method of data collection has its own specific set of strengths and weaknesses.
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