Executive Summary s 12 April Executive Summary C5 Analysis Company: According to Proctor and Gamble ,P amp. G is the leading world manufacturer of consumer goods with its headquarters in Cincinnati Ohio, operating in more than 80 countries with over 300 consumer brands. The objectives of the company focus on building and maintaining its popularity in the market, innovation and introduction of new products using technology. The company has three lines of products, beauty care, household and well being products. Customers: Pamp.G customers comprise of consumers of beauty care, household and health and well being products. The company sells over 300 products to more than 5 billion consumers. Although traditionally the company primarily focused on mature markets, Pamp.G has managed to expand its market share in regions considered as developing markets, which includes Africa. Competitors: Key competitors of Pamp.G’s products include Unilever, Johnson amp. Johnson and Kimberly Clark Corporation. The ease of substitution of P amp. G consumer goods by competitors has resulted to decline in the company’s sales volume. In addition, Unilever has also successfully established international market for its products, thus reducing Pamp.G’s market share. Collaborators: To enhance innovation and increase its management efficiency, Pamp.G has adopted a collaborative strategy in its operation. Microsoft has emerged as the key party in Pamp.G’s collaborative strategy. Microsoft has been able to develop and implement essential information systems that are being utilized by Pamp.G for operations management and communication purposes. In addition, Pamp.G collaboration with Cisco led to the development of TelePresence, teleconference information system used by the organization. Community: Due to its vast market, Pamp.G operates in a dynamic market coupled with a myriad of political, economical and social dynamics. The primarily operates under the domain of the set laws and regulations of the given political expanse. This may range from one country to another.SWOT Analysis of Proctor and Gamble Strengths: By using human resources information systems, Pamp.G has been able to manage effectively its vast volume of employees, which totaled 125,000 globally. Furthermore, using supply chain information systems, the organization efficiently manages global distribution of over 300 brands in 160 countries. According to Gelder (2005), effective management of information and communication systems has also necessitated the appropriate management of Pamp.G’s marketing and advertisement, which is evidenced by their popular brands. Weakness: Implementation of information management systems has been utilized to mitigate Pamp.G’s over focus on mature markets. Through efficient information sharing system for market dynamics and trends, Pamp.G has been able to study emerging markets and realign its marketing strategies appropriately. This has lessened its consumer concentration in mature markets and further led to its continual growth. Opportunities: Pamp.G has significantly gained by investing in developing markets in Africa and South America. Referring to Graen and Graen (2007), with the integration of human resource, supply chain and production systems, Pamp.G has built the capacity to manage its workforce, establish an efficient supply chain and commence its operations in these markets. Threats: Intense competition from key competitors constitutes Pamp.G’s major challenge in the market. P amp. G have employed the use customer oriented information systems to neutralize this threat by introducing communication channels to consumers and suppliers. The use of information system aimed at facilitating effective communication and feedback from Pamp.G consumers has been observed to enhance decision making in majority of its operations. Through collaboration, the Cisco developed TelePresence, a teleconference information system that enabled communication between employees, customers, suppliers and partners at various regions in the globe.Recommendations Based on emerging trends, social media is an essential component of social marketing hence Pamp.G should redesign their information system to in cooperate this segment. Marketing strategies focused on the use of information system and targeting the younger age group in the market should consider popular social media platforms such as face book and twitter. The major challenge in the implementation of social marketing strategy will be the analysis of feedback information. There lacks appropriate instrument to quantify the gains achieved. However, the study of a sample population and extrapolation of the results will provide an overview of the general performance of the marketing strategy. Hence, marketers will be able to evaluate the effectiveness of the strategy implemented.ReferencesGelder, S. V. (2005). Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures amp. Markets. London [u.a.]: Kogan Page.Graen, G. B., amp. Graen, J. A. (2007). New Multinational Network Sharing. Charlotte, N.C: Information Age Pub. Proctor and Gamble. (2010). 2010 Annual Report. Financials. Retrieved from http://www.pg.com/annualreport2010/financials/managements-discussion-and- analysis/overview.shtml

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