While going through the pages of a woman’s magazines, whether it is Vogue or Women’s Day or Good Housekeeping, or McCalls, one can easily see long articles emphasizing the need and ways to lose weight in order to have a great life. The research paper’s purpose is to review fashion magazines for advertising and portraying extremely thin women to support products and therefore creating unrealistic expectations for young women. This frequent and excessive portrayal of ultra-thin women leads to a number of unhealthy and fatal emotional and biological impacts on female readers. The impact of these a magazine on the self-esteem of young women, as they compare their body shapes with the “perfect” ones of models, seriously needs to be denounced. The myth about beauty will be broken by revealing the real benefits media enjoy by impacting the values of women. The paper also focuses on identifying ways through which this insecurity can be prevented or remedied (Cohan, 2003).The portrayal of women as a marketing object has a long history in media but the trend of extremely thin models is not very old. Earlier, the idea of female beauty was closely linked to her realistically voluptuous body. In the early 20th century, the culture of fashion underwent a shift from the chubby female figure to a thinner fragile look. However, this thinner new female ideal was not really misleading and made women think about taking care of their health. This description of female figures initially created a healthy trend in common people as they started to incorporate sports activities in their free time to make their bodies healthier and more active.During the mid 20th century, the ideal female body image became thinner (someone like Marilyn Monroe who was a size 14 was considerably overweight as compared with today’s standards). After initial acceptance of this idea, the trend went on following the notion, “the thinner the better”. Unfortunately, with the passage of time, these underweight models became the representatives of female beauty.

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