8

2000

Modernization theory states that it is progressive processes whose descending in the society is inevitable. Additionally, the argument follows that the modernization theory as occurs is a desirable development, which entailed the processes facilitating development in the regions where it occurred. According to the theorists, the processes of the modernization theory constitute three varied waves of occurrence. The first wave of the procedural development occurred in the early 20th century. The core happening was the attempt to diffuse the western culture, their technological innovations and the individualized communication styles as superior (Billet 36). The suggested developments were highly selective and addressed the factors of materialism and superiority innovations. This wave of the modernization theory followed the assumptions that with respect to economic development, mass media is the channel to promote the global diffusion of the technical and social innovations essential to the modernization of those societies. Another variant produced in this wave focused on literacy and culture development. It stated that the communication would facilitate literacy and additional skills and techniques that encourage the state of mind towards favourable modernity (Inglehart &amp. Christian 65). This variant encouraged the thinking that an imagination is the alternative of life beyond the traditional ways. Lastly, this wave embodied the need to establish national identity development.

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